Case Study: Attracting new social media followers to a restaurant’s page
Food is both a necessity and a pleasure, and social media has been overwhelmed with foodies in the last decade. An organic-food restaurant knew they had amazing food to offer but was struggling with their online presence. If managed well, social media can be a great tool for attracting new customers. This is why this restaurant owner decided to invest in Zenos to help with their marketing activities, by entrusting us to manage the social media profiles.
Thanks to our expertise in both nutrition and social media, we were able to create alluring content, and make the client’s Facebook and Instagram profiles much more active. We frequently posted pictures and tips which are trending in the food industry currently. We also initiated a more interactive relationship with the followers, knowing that word of mouth is also a powerful tool in the hospitality industry.
By using proven tactics, we were able to attract 1.000 new followers on the Facebook profile in less than 8 weeks of work, which was an increase of 120% compared to the starting point. Needless to say that the restaurant will continue to use our services in managing their social media profiles, as this will keep on improving their popularity, and, as a result, their revenue.