Case Study: Zenos performs lead generation for a computer software company
Developing a multi-functional software solution is a long journey that requires countless hours of hard work, self-motivation and advanced problem-solving skills. But, unfortunately, even once the solution has been made, the work does not end there. This was the case with a computer software company which developed an innovative web crawler with a high potential. The technical work was done, but now it was time to spread the word and attract clients who would benefit from the solution.
Zenos team was very happy to jump in and offer our support in lead generation. Together with the software company, we analyzed the ideal customer profile; companies which would be interested in the solution. These were primarily companies from the Marketing and Advertising sector which specialized in SEO. Then, we analyzed the corporate position of the relevant people who would be best to contact for sharing information about the product. Once we agreed on the target markets, we performed a thorough research via LinkedIn, the public domain, business registers and other sources in order to create a database of potential clients. This was followed by initiating contact through e-mails and direct LinkedIn messages.
Since it proved to be a numbers game, we were able to see the results after a few weeks. We started getting more and more replies after we contacted a significant number of clients, which evolved into deep discussions between the companies and our client. It was great to see that we helped build a bridge between the solution and its potential users, generating more and more leads with each day. B2B lead generation includes many different activities, but in this case, targeted email marketing worked best, and we still provide ongoing support to our client by exploring other ways to generate more good leads.