Module 1: Talent Management Process Model

The introductory session provides an overview of the entire talent management process through a presentation of a protected model covering nine key activities. Participants learn the difference between operational HR and strategic talent management, analyze the reach of TM, and understand its impact on organizational growth and development.

Module 2: Creating a Talent Management Strategy

This session focuses on learning how to develop a talent management strategy aligned with the company’s overall business strategy and competitive direction. Participants begin work on their personal projects, with each subsequent module building upon it.

Module 3: Identifying Key Positions and Creating Ideal Profiles

Participants learn how to identify and map key positions in the organization using the A/B/C classification model. They also gain knowledge in creating the ideal candidate profile — the competencies, skills, and traits needed for strategic roles.

Module 4: Talent Attraction and Employer Branding

This session teaches participants how to create a talent attraction strategy, develop employer branding, and define key messages for target candidates. Topics include labor market research, campaign creation, and building an attractive employer image.

Module 5: Talent Selection and Recruitment

Participants learn about various selection techniques, how to design hiring processes tailored to key positions, and how to lead professional negotiations. They also learn how to craft job offers aligned with organizational needs and candidate expectations, and how to manage communication before, during, and after hiring.

Module 6: Onboarding and Organizational Culture

This module covers how to design and execute a high-quality onboarding process linked with the company’s culture and values. Participants learn how to create onboarding programs that boost engagement, accelerate adaptation, and help retain key employees.

Module 7: Talent Development and Retention

This session focuses on methods for developing individual development plans, motivation strategies, and retention tools. Participants gain techniques that support continuous employee growth and foster organizational loyalty.

Module 8: Succession Planning

Participants are introduced to methods for identifying successors for key positions and creating succession plans that ensure business continuity and long-term sustainability. Tools for tracking potential and developing future leaders are also covered.

Final Exam: Theoretical and Practical Knowledge Verification

The Academy concludes with a combined exam: an online theoretical test and a review of the project developed throughout the modules. Each participant receives individual feedback on their Talent Management Strategy, demonstrating the connection between theory and practice.